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Nissan Motor Company, Limited (日産自動車株式会社, Nissan Jidōsha Kabushiki-gaisha?) (TYO: 7201, NASDAQ: NSANY) is a Japanese automobile manufacturer, which formerly marketed vehicles under the Datsun brand name and is one of the largest car manufacturers.
For the truck and bus maker "Nissan Diesel", it is a separate company from Nissan Motors, please see UD instead.
The company's main offices are located in the Ginza area of Chūō-ku, Tokyo with disassembling by 2013, but Nissan plans to move their headquarters to Yokohama, Kanagawa by 2010, with construction starting in 2007. In 1999, Nissan entered an alliance with Renault S.A. of France. Nissan is among the top three Asian rivals of the "big three" in the U.S. Currently they are the third largest Japanese car manufacturer.
The Nissan VQ engines, of V6 configuration, have featured among Ward's 10 Best Engines for 12 straight years, since the award's inception.
Much like its brother Renault, the pronunciation of its name is different in different markets. In the U.S., the brand is pronounced /ˈniːsɑːn/, while in the UK it is /ˈnɪsən/. In Japanese, it is IPA: .
History
Beginnings of Datsun name from 1914
In 1914, the Kwaishinsha Motorcar Works (快進自動車工場, Kaishin Jidōsha Kōjō?), established three years earlier, in Azabu-Hiroo District in Tokyo, built the first DAT. The new car's name was an acronym of the company's partners' family names:
Kenjiro Den (田 健次郎, Den Kenjirō?);
Rokuro Aoyama (青山 禄朗, Aoyama Rokurō?);
Meitaro Takeuchi (竹内 明太郎, Takeuchi Meitarō?).;
Read more at Wikipedia.org
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