Chevrolet

Chevrolet (IPA: /ˌʃɛvroʊˈleɪ/ - French origin) (colloquially Chevy) is a brand of automobile, produced by General Motors (GM). more...

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It is the top selling GM marque and the best known brand of GM worldwide, with "Chevrolet" or "Chevy" being at times synonymous with GM.

Chevrolet is GM's largest brand, currently offering over 20 vehicles and many different enhanced versions in its home market. The brand's vehicles range from subcompact cars to medium duty commercial trucks. Its number one sellers in the United States include the Silverado pickup, which is the second best-selling vehicle in the United States (after the Ford F-150) and the Impala, which is the number one selling car with a domestic nameplate in the United States.

History

North American history

Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet was a race-car driver, born on December 25, 1878, in La Chaux de Fonds, Switzerland. William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the automobile industry. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.

Chevrolet first used its "bowtie" logo in 1913. This logo is said to have been designed from wallpaper Durant once saw in a French hotel. Another theory of the design of the mark is from the Swiss cross, because Louis Chevrolet was from Switzerland.

In 1915, Durant made a trip to Toronto, Ontario to determine the possibility of setting up production facilities in Canada. After meeting with "Colonel Sam" McLaughlin, whose McLaughlin Motor Car Company manufactured the McLaughlin-Buick, it was agreed that the Chevrolet Motor Car Company of Canada, operated by McLaughlin, would be created to build Chevrolet cars in Canada. Three years later, the two Canadian companies were purchased by GM to become General Motors of Canada Ltd.

Read more at Wikipedia.org